Which statement best defines a primary source?

A primary source is defined as original data or information gathered firsthand. In the context of hospitality and food and beverage practices, feedback collected directly from guests represents raw, unmediated insights and personal experiences. This information is firsthand because it comes directly from the individuals who experienced the service or product, making it valuable for understanding customer satisfaction, preferences, and areas for improvement.

In contrast, information gathered from previous studies is secondary data, as it relies on the interpretation or analysis of primary sources. Data retrieved from online databases may also be secondary or synthesized information, as it often compiles and analyzes existing research rather than providing original observations. Similarly, reports published by governmental agencies can also be considered secondary sources since they aggregate and interpret data that may have originated from primary sources. Thus, feedback directly from guests stands out as the most authentic representation of primary source material.