What is typically the purpose of writing any specials on a menu board?

Writing specials on a menu board primarily serves to inform customers of new offerings. This practice is an effective marketing strategy that attracts diners’ attention to unique dishes or limited-time items that might not be part of the standard menu. By highlighting these specials, the establishment can entice customers to try something new, potentially increasing sales and enhancing the dining experience.

Displaying specials can also create a sense of urgency, as customers might feel encouraged to order something seasonal or limited in availability, which can lead to increased restaurant traffic. While other choices might touch on aspects of restaurant operations and management, they do not encapsulate the core intent of menu specials as effectively as informing customers about new and exciting options.