What is one primary aim of a customer feedback system in hospitality?

One primary aim of a customer feedback system in hospitality is to gain insights on guest experiences. This feedback is crucial for understanding how guests perceive the services and products offered, which can help identify strengths and areas for improvement. By analyzing feedback, hospitality businesses can make informed decisions to enhance guest satisfaction, tailor their offerings, and ultimately create a better overall experience for their patrons. This system serves as a channel for guests to share their opinions, enabling hospitality providers to respond to their needs effectively and foster loyalty.

The other options, while they may have some relevance in a hospitality context, do not align with the fundamental purpose of a customer feedback system. For instance, increasing prices or advertising new menu items does not directly address the need for understanding customer experiences, nor does tracking employee performance focus on guest feedback.